Service bulletin SSM 50104

A bulletin is a manufacturer's communication to its dealers, as NHTSA indexes it. The summary is NHTSA's. The document is the manufacturer's: read it at NHTSA. A bulletin is not a recall, and listing a model year does not mean every vehicle of it is concerned.

The communication, as NHTSA indexes it (as of 2026-10-19)
Type	Service bulletin
NHTSA id	10201587
Published by NHTSA	2021-09-28
Manufacturer's number	SSM 50104
Manufacturer's date	2021-09-10
NHTSA component	SEATS; EQUIPMENT ADAPTIVE/MOBILITY

NHTSA's summary

Some 2017-2020 Continental vehicles equipped with a second row 40-20-40 seat may experience a concern with the rear seat armrest cup holder. Ford has released the rear seat armrest cup holder as a lower level service part. Refer to the parts catalog using base part number 5413562 for the vehicle/color specific part. For replacement, refer to Workshop Manua

The document

The document is the manufacturer's. This site does not hold it. NHTSA files a document at one of these two addresses; we have not asked NHTSA which.

Components

Equipment and accessories, Seats

Vehicles listed
LINCOLN CONTINENTAL	2017, 2018, 2019, 2020

Listing a model year does not mean every vehicle of it is concerned: the document says which.

Other bulletins for the same vehicles and component
22M03 S1	2024-05-02. Service bulletin. Certain 2017-2020 Model Year Continental and Super Duty, 2018-2020 Navigator, 2020 Aviator, and 2020 Explorer Vehicles Replace Front and/or Side Cameras if Foggy
TSB 23-2307	2023-11-02. Service bulletin. Some 2019-2020 Edge/F-150/Fusion/Continental/MKZ/Nautilus, 2019-2021 Mustang/Ranger/Transit Connect, 2020-2021 EcoSport/Escape/Expedition/Explorer/F-Super Duty/Aviator/Corsair/Navigator, 2021 Bronco Sport and 2020-2022 Explorer/Aviator vehicles with SYNC 3 may experience various SYNC performance related concerns. This may be due to the SYNC Software. To correct the condition, follow the Service Procedure to update the SYNC module (APIM) software.
22M03	2023-07-07. Service bulletin. Certain 2017-2020 Model Year Continental and Super Duty, 2018-2020 Navigator, 2020 Aviator, and 2020 Explorer Vehicles Replace Front and/or Side Cameras if Foggy
22N03 S1	2023-02-03. Service bulletin. Certain 2017-2018 Model Year Continental Vehicles Drivers Seat Back Carrier Replacement REASON FOR THIS SUPPLEMENT Service Action: The seat back heating element is now available as a separate component and should be replaced with the seat back foam. Parts List Update: Part numbers have been added for the required seat back heating elements.
TSB 22-2480	2023-01-05. Service bulletin. This article supersedes TSB 17-2203 to update the vehicle model years, Service Procedure, and Part List. Some 2017-2018 Continental vehicles built on or before 22-Sep-2017 may exhibit one or both front seats with an outside bolster that is loose or separating from the seat frame.
22N03	2022-09-01. Service bulletin. Certain 2017-2018 Model Year Continental Vehicles Drivers Seat Back Carrier Replacement; In some of the affected vehicles, the front driver seat back bolster may crack, resulting in a loose outboard bolster and/or a gap between the foam trim and surrounding plastic. Continued seat use after the seat back bolster is cracked, may result in seat back foam deterioration. Once the bolster is cracked, there is a lack of support on the seat back, and deterioration of the foam may allow the seat heater mat coils to bunch and/or overlap in the mat causing a localized overheat condition
TSB 22-2309	2022-08-23. Service bulletin. Some 2013-2017 C-MAX Energi, 2013-2018 Focus battery electric vehicle (BEV), 2013-2020 Fusion plug-in hybrid electric vehicle (PHEV), 2015-2017 MKZ/MKZ Hybrid/MKC, 2016-2017 MKX and 2017 Continental vehicles equipped with 8 inch or larger center display screen may be unable to complete modem authorization after 3G to 4G modem upgrade was performed. No Authorization Pop-up will be displayed on the center display screen during the Authorization process. The vehicle may also not have proper functionality of remote app features such as remote start, return odometer, fuel information, or vehicle location incorrect in the app. This may be due to the SYNC software. To correct the condition, follow the Service Procedure to toggle Valet Mode.
TSB 22-2101	2022-03-22. Service bulletin. This article supersedes TSB 21-2235 to update the vehicle model years affected. Some 2017-2020 Continental, 2018-2022 Navigator vehicles may experience seat pan looseness, lateral movement, and/or clunk/thump noise on turns. To correct the condition, follow the Service Procedure steps to install an isolator onto the front cross tube on both front seat tracks.
SSM 50502	2022-02-23. Service bulletin. Some 2017-2018 Focus/MKX/C-MAX, 2017-2019 MKC/Taurus/Flex/MKT, 2017-2020 Fusion/MKZ/Continental, 2017-2022 Mustang/Edge/Explorer/Police Interceptor Utility/Escape/F-150/F-Super Duty, 2018-2022 Expedition/Navigator, 2019-2022 Ranger/Nautilus, 2020-2022 Corsair/Aviator, and 2021-2022 Mustang Mach-E vehicles may exhibit a noisy, incorrectly operating, and/or inoperative seat motor. This may be due to a damaged or inoperative seat track motor. A lower level service part has been released to correct noisy, incorrect operation/inoperative seat track motors.
SSM 50375	2021-12-27. Service bulletin. Some 2016-2021 Ford and Lincoln vehicles equipped with SYNC 3 may exhibit a condition where the navigation voice prompts are inoperative after a SYNC map update. This may be due to an incomplete installation of the SYNC map software. If possible, using the original USB that installed the update, reperform the update and verify the navigation voice prompts have returned. Multiple reboots are expected when this update is being performed. Verify the Installation Is Complete message displays in the touch screen. If the original USB is not available, go to website https://syncnavigation.com/ford/home or https://syncnavigation.com/lincoln/home to download the files once more for the affected vehicle. For further map update support, reference the FAQ section on these websites.