{"nhtsa_id":10097812,"type":"service_bulletin","type_name":"Service bulletin","date_added":"2017-04-24","date":"2013-10-09","document_id":"01-005-13-2738A","mfr_campaign":null,"replaces":null,"component":"ENGINE","mfr_system":null,"summary":"SOME VEHICLES MAY EXPERIENCE DIFFICULTY WITH ENGINE STARTING IN THE WINTER (CRANKS BUT NO START), BUT CAN BE STARTED USING THE DE-CHOKE MODE WITH NO DTC RECORDED. THIS IS CAUSED BY IMPROPER CONTROL LOGIC OF THE PCM. TO CORRECT THE PROBLEM, THE CONTROL LOGIC OF THE PCM HAS BEEN CHANGED.DE-CHOKE MODE1.FULLY DEPRESS THE ACCELERATOR PEDAL AND CRANK THE ENGINE FOR 4 TO 5 SECONDS.2.TURN THE IGNITION SWITCH TO THE LOCK POSITION AND RELEASE THE ACCELERATOR PEDAL.3.START THE ENGINE WITHOUT DEPRESSING THE ACCELERATOR PEDAL.","document":null,"url":"https://open.wenmarpro.com/bulletins/10097812","components":[{"id":"engine","name":"Engine","parent":null}],"codes":[],"topics":[],"vehicles":[{"make":"MAZDA","model":"MAZDA3","year_from":2010,"year_to":2013,"match":"exact","vehicle_ids":["2010_mazda_mazda3","2011_mazda_mazda3","2012_mazda_mazda3","2013_mazda_mazda3"]}],"as_of":"2026-10-19","note":"A bulletin is a manufacturer's communication to its dealers, as NHTSA indexes it. The summary is NHTSA's. The document is the manufacturer's: read it at NHTSA. A bulletin is not a recall, and listing a model year does not mean every vehicle of it is concerned.","attribution":[]}