Service bulletin B011415
A bulletin is a manufacturer's communication to its dealers, as NHTSA indexes it. The summary is NHTSA's. The document is the manufacturer's: read it at NHTSA. A bulletin is not a recall, and listing a model year does not mean every vehicle of it is concerned.
| Type | Service bulletin |
|---|---|
| NHTSA id | 10146937 |
| Published by NHTSA | 2018-11-05 |
| Manufacturer's number | B011415 |
| Manufacturer's date | 2015-07-01 |
| NHTSA component | EQUIPMENT:OTHER:OWNERS/SERVICE/OTHER MANUAL |
NHTSA's summary
"BMW EMPOWER: Non-Repair ""Customer"" Goodwill Initiative. INFORMATION BMW strives to provide the Ultimate Service Experience to complement the Ultimate Driving Machine. Your efforts are sometimes challenged by situations that are beyond the center's control. For example, an unexpected warranty-related service visit is necessary during the first 12 months of ownership, inconveniencing the customer. When a customer is inconvenienced, it not only affects the BMW brand, it also affects your center. To assist you in handling these situations, BMW is extremely pleased to introduce BMW Empower! BMW Empower is in addition to the set of tools provided by the BMW Group's Customer First commitment. BMW Empower provides you with unique opportunities to truly impress your customers and create a significant moment in their BMW ownership experience. During the first 12 months of ownership for eligible vehicles, please use the BMW Empower program to provide any of the following: 1. Dinner, flowers, a spa service, a ""reunite"" flat bed service, or anything necessary to show our customers how we appreciate them, and/or 2. BMW Lifestyles products, and/or 3. BMW approved vehicle accessories The goal is to simply exceed our customers' expectations and make them happy. Aftersales Area Manager (AAM) ""Field Authorization"" (FAS) is not required. Let's show our customers just how much we care about their happiness and appreciate them for being part of the BMW family. Keep in mind, BMW Empower is discretionary and not an obligation; the decision to participate requires good judgment by the Service Advisor and/or Service Manager, Sales Manager, and General Manager. ELIGIBLE VEHICLES Eligible vehicles are: ? ""New"" US-specification BMW vehicles distributed in the United States (including Puerto Rico) by BMW of North America, LLC (""BMW NA""), and ? ""New"" US-specification BMW vehicles that were sold through the BMW NA ""European Delivery"" or the BMW NA ""Military Sales"" programs and
The document
The document is the manufacturer's. This site does not hold it. NHTSA files a document at one of these two addresses; we have not asked NHTSA which.
Components
Equipment and accessories, Labels and manuals
| BMW BMW |
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Listing a model year does not mean every vehicle of it is concerned: the document says which.